Integrating with Salesloft

The Mutiny Salesloft Integration helps Account teams identify prospects and track website activity. The integration adds a custom tracking parameter to links included in emails that are sent through Salesloft which allow Mutiny to identify prospects that click through. After identifying your prospects, Mutiny will track all of their future website activity and alert you when they are on your site.

Why Integrate

Prospect Identification: this integration identifies your prospects who click on a link to your website from an email sent by your Sales team in Salesloft.

Website Activity Tracking: Mutiny will then track this prospect’s website activity and alert your sales team in real time when they visit the site and what pages they are viewing.

Setting up the Integration

Video Walk Through

Step 1: Activate your integration with Salesloft

Select Integrations from the left side pane and click on Salesloft.

Note: To integrate Salesloft you must be logged into both Mutiny and Salesloft in your browser!

Step 2: Install the Mutiny Salesloft Extension

Log in to Salesloft and authorize.

Step 3: Confirm successful installation within Mutiny

Select Integrations from the left side pane and search for Salesloft. Make sure the “Track website activity for your Salesloft People” setting is toggled ON.

Step 4: Get a slack notification whenever an email recipient clicks through and lands on the site

Select Integrations from the left side pane and click on Slack.

Technical Overview

How it works

The Mutiny Salesloft Integration connects to your Salesloft instance to provide link tracking functionality for Salesloft emails and basic data ingestion to power website personalization with first party data.

The link tracker works by appending a unique token to any URL in an email body sent through Salesloft. Salesloft issues a webhook request with a payload that contains all of the links included in an email body. Mutiny will process this request and append an mtl=<unique token> query parameter to the provided links. When the email recipient clicks through one of the tracked links, the Mutiny client will parse the mtl=<unique token> query parameter in order to identify the website visitor as the email recipient. 

Permissions and Data storage

The Mutiny Salesloft Extension requires read-only permissions with the exception of read, write, and delete permissions to manage its own webhook subscriptions. The webhook subscriptions are necessary to keep Mutiny in sync with your Salesloft data.

Mutiny stores Prospect and Account profile data for usage in website personalization as well as Sequence and Sequence step names for usage in Mutiny’s audience segment builder.

At no point does Mutiny store the contents of emails or other correspondence managed in Salesloft.

Does Mutiny’s link tracking impact email deliverability?

With our Salesloft integration, Mutiny automatically adds a token (similar to a UTM parameter) to your existing URL so that we can track when links are clicked and identify the contact who clicked the link.

Because we are not changing the URL, using redirects, or inserting a tracking pixel, we are able to identify and track contacts without impacting deliverability the same way that traditional open/click tracking can.

Mutiny can still track and identify contacts even if you disable email click tracking in Salesloft.