Please note that this feature is currently in Beta. If you would like to learn more, reach out to your Growth Strategist.

Mutiny's AI allows you to scale personalization for an entire list of target accounts on key elements in your experiences. Using this feature will unlock the ability to personalize for each account's unique attributes, like vertical, company size, and challenges, all within one experience and using one target account list.

This article will walk you through how to use the "Personalize for each Account" feature when building your Account list-based experience. To be able to leverage this feature, you will need to build your target account list for a "Microsites" outbound experience.

Step 1

Once you have created your inbound page content or Microsite experience, select the element you'd like to personalize. After selecting it, you will see the option to "Personalize for each Account". Select this to open up the AI modal.

Step 2

Mutiny's AI will generate content for 5 accounts as a preview. Use the "what else would you change?" section to refine the personalization.

*Tip: use the + sign (or start typing @) to explore attributes to use from your Target Account list to factor into the prompts*

You can see the changes you've made, edit the prompts and toggle through the iterations until you land on content generation you love!

Step 3

From here, you can select "Generate for all" (or edit manually, if you'd like to input your own account-level copy) to output a personalization for each account. 

Step 4

You should now see a list of all target accounts with the variations for review:

From here, you are able to preview, revert, or input your own copy for each variation. 

Step 5

When you are happy with the variations, apply and confirm - you will now be able to see the personalized copy for this element as you view your experience from your account list. 

Reviewing Variations

You can always go back and view all the variations by clicking "View variations" from the element or the change log.

FAQs

• Where is the AI getting the Account information?
  • Mutiny's model is looking at any data aligned to an account via the Account list. This can be either through your CSV uploads or your first-party data integrations.

  • You can verify what account info is available to the model by checking the list of variables listed in the “insert a variable” dropdown or by navigating to the list view for this experience’s list to see what values are populated.

• How is the AI determining how to personalize more deeply?
  • The AI is using your first party data, as well as crawling your own website for information about how you may market yourselves to accounts based on variables. For example, if you have a page focused on servicing a certain vertical, that may factor into the AI model
• How do I add more information about an account for the model to personalize by?
  • You can sync more data via your first-party data integrations. See how to map fields for Salesforce or Hubspot. You can also upload a custom CSV with as many account fields as you'd like via Lists.
• Will this work on any element on the site?
  • Right now, this feature will work with text-based elements with at least 3 words. 
• Can we use this feature with components like sidepops?
  • This feature is only available for page content experiences.
• How do I discard and write a new prompt after applying variations to my experience?
  • If you'd like to discard, select "View variations" from the element and go back into the AI modal. There will be a discard option, which will take you back to the beginning of the generation process.