Campaigns Value Prop Block

Campaigns is available to customers with the ABM Package. If you are not on this plan and would like to learn more, please reach out to your Mutiny Rep for assistance.  If you are unsure who your rep is, our support team can help you out by submitting a ticket at the bottom of the page! 

The Value Prop Block helps you highlight key benefits, features, or value propositions of your product or service. It presents information in a structured, visually appealing format that makes it easy for visitors to understand what you offer.

When to Use the Value Prop Block

The Value Prop Block is recommended for:

• Highlighting key benefits or features
• Presenting solutions to customer problems
• Showcasing competitive advantages
• Breaking down complex offerings into digestible points
• Structuring information in an easily scannable format

Elements

The Value Prop Block includes the following customizable elements:

Preheader

• Default: Uses H4 heading style from your theme
• Purpose: Provides context or categorizes the section
• Customization: Click directly on the preheader to edit text if the preheader is enabled in settings
• Best Practice: Keep it short (1-5 words)

Header

• Default: Uses H2 heading style from your theme
• Purpose: Main section heading
• Customization: Click directly on the header to edit text
• Best Practice: Clear, benefit-focused heading

Subheader

• Default: Uses H3 heading style from your theme
• Purpose: Additional context or supporting statement
• Customization: Click directly on the subheader to edit text if the subheader is enabled in settings
• Best Practice: Expand on the header with a brief explanation

Value Props (1-3 items)

Each Value Prop includes:

Icon

• Default: "pin-on-map" icon
• Purpose: Visual representation of the value prop
• Customization: Select from available icons (icons, indices, or none) or click directly on each icon to upload your own via URL or file upload.
• Best Practice: Choose icons that visually represent each point

Label

• Default: Uses H4 heading style from your theme
• Purpose: Brief heading for each value prop
• Customization: Click directly on each label to edit
• Best Practice: Concise, benefit-focused (2-5 words)

Description

• Default: Uses body text style from your theme
• Purpose: Explanation of the value prop
• Customization: Click directly on each description to edit
• Best Practice: Clear, concise explanation (1-2 sentences)

Layout & Styling Options

To access the Value Prop Block settings, click on the block and then click the settings menu (wrench icon).

Text Color

• Options: Light or Dark
• Customization: Choose the option that works best with your background
• Best Practice: Ensure high contrast for readability

Background Color

• Default: Uses your brand's medium color
• Customization: Select from your brand color palette
• Best Practice: Choose a color that provides good contrast with text and icons

Preheader Toggle

• Default: Set to on by default
• Customization: Turn on or off as needed in the settings menu

Subheader Toggle

• Default: Set to on by default
• Customization: Turn on or off as needed in the settings menu

Value Prop Number

• Range: 1-3 value props
• Customization: Select the number of value props to display in the settings menu
• Best Practice: Choose a number that adequately covers your key points without overwhelming

Card Style Toggle

• Default: Set to off by default
• Customization: Turn on to display value props in card format
• Best Practice: Use card style for more visual separation between items

Flare Options

• Options: Icons, indices, or none
• Customization: Select the visual element to accompany each value prop
• Best Practice: Choose the option that best complements your content and design

How to Edit the Value Prop Block

1. Access Block Settings: Click on the Value Prop Block, then click the settings icon (wrench icon) to access block-specific layout and styling options:

   • Toggle preheader and subheader on/off
   • Select light or dark text
   • Choose the background color
   • Set the number of value props (1-3)
   • Toggle card style on/off
   • Select flare options (icons, indices, or none)

2. Edit Text Elements: Click directly on each text element to edit:

   • Edit preheader, header, and subheader text
   • Edit each value prop label and description

3. Edit Images (if applicable): Click on each image to upload via URL or file

Best Practices for Value Prop Block

1. Be benefit-focused: Focus on what your customers gain, not just features
2. Keep it concise: Use brief, clear language
3. Maintain consistency: Use similar sentence structures across all value props
4. Choose relevant icons: Select icons that visually represent each value prop
5. Consider visual balance: Ensure text lengths are somewhat similar for visual harmony
6. Use the card style for more complex propositions: When each value prop needs more visual separation

Common Questions

Q: How many value props should I include? A: While you can include up to 4, 3 value props often work best. Focus on your strongest points rather than trying to include everything.

Q: Should I use the card style? A: Card style works well when:

• You want more visual separation between items
• Each value prop contains more text
• You want to create more visual interest

Q: How long should my value prop descriptions be? A: Aim for 1-2 sentences per description. Keep them concise and focused on benefits.

Need Help?

If you have questions or need help, the Mutiny Support team is here for you!  You can submit a support ticket at the bottom of this page or reach us at support@mutinyhq.com.