Campaigns Testimonial Block

Campaigns is available to customers with the ABM Package. If you are not on this plan and would like to learn more, please reach out to your Mutiny Rep for assistance.  If you are unsure who your rep is, our support team can help you out by submitting a ticket at the bottom of the page! 

The Testimonial Block allows you to showcase customer or client testimonials to build credibility and trust. It features a customer quote along with supporting elements like customer images, company logos, and attribution information.

When to Use the Testimonial Block

The Testimonial Block is recommended for:

• Building trust and credibility
• Providing social proof from satisfied customers
• Highlighting specific use cases or success stories
• Addressing potential customer concerns through others' experiences
• Reinforcing key value propositions with real-world examples

Elements

The Testimonial Block includes the following customizable elements:

Preheader

• Default: Uses H4 heading style from your theme
• Purpose: Provides context or categorizes the testimonial
• Customization: Click directly on the preheader to edit text if enabled in settings
• Best Practice: Use categories like "Customer Success" or "Industry: Healthcare"

Header

• Default: Uses H2 heading style from your theme
• Purpose: Main testimonial heading or quote highlight
• Customization: Click directly on the header to edit text
• Best Practice: Use a compelling snippet from the testimonial or a benefit-focused heading

Subheader/Body (Testimonial Quote)

• Default: Uses H3 heading style from your theme
• Purpose: The customer testimonial text
• Customization: Click directly on the body text to edit
• Best Practice: Keep testimonials authentic, concise, and focused on specific benefits

Customer Name/Title (Name Credit)

• Default: Text below testimonial
• Purpose: Attributes the quote to a specific person and organization
• Customization: Click directly on the name credit to edit if enabled in settings
• Best Practice: Include name, title, and company for credibility (e.g., "Jane Smith, CEO, Acme Corp")

Company Logo

• Default: An image placeholder will appear until you add a company logo
• Purpose: Visual representation of the customer's company
• Customization: Click on the logo to upload via URL or file upload
• Toggle: Can be turned on or off in settings (set to on by default)
• Best Practice: Use a high-quality logo with transparent background

Customer Image

• Default: An image placeholder will appear until you add a customer image
• Purpose: Photo of the person providing the testimonial
• Customization: Click on the image to upload via URL or file upload
• Best Practice: Use professional, high-quality headshots

CTA (Call to Action)

• Default: Uses the primary button style from your theme
• Purpose: Allows visitors to take action after reading the testimonial
• Customization: Click on the CTA to edit text and destination URL
• Toggle: Can be turned on or off in settings (set to on by default)
• Best Practice: Relate the CTA to the testimonial content (e.g., "See More Success Stories")

Layout & Styling Options

To access the Testimonial Block settings, click on the block and then click the settings menu (wrench icon).

Text Color

• Options: Dark or Light
• Customization: Select based on your background color
• Best Practice: Ensure high contrast for readability

Background Color/Image

• Default: Uses your default theme color
• Customization:
  • Select from your brand color palette
  • OR upload a background image
• Best Practice: Choose a background that provides good contrast with text and images

Layout Options

The Testimonial Block offers four layout options:

• Image Right (default): Text on left, image on right
• Image Left: Text on right, image on left
• Image Top/Center above the content: Image spans above the text
• No Image: Text only, centered or full width

Toggle Options

The following elements can be toggled on or off:

• Preheader Toggle (set to on by default)
• Logo Toggle (set to on by default)
• Name Credit Toggle (implied from transcript)
• CTA Toggle (set to on by default)
• Quote Style Toggle (set to off by default) - When on, adds a large quotation mark above the testimonial text

How to Edit the Testimonial Block

1. Access Block Settings: Click on the Testimonial Block, then click the settings icon (wrench icon) to access block-specific layout and styling options:

   • Select light or dark text
   • Choose the background color or upload an image
   • Select the layout (image right, left, center above, or no image)
   • Toggle preheader, logo, name credit, CTA, and quote style options

2. Edit Text Elements: Click directly on each text element to edit:

   • Edit preheader, header, and body text
   • Edit name credit text

3. Edit Media Elements:

   • Click on the company logo to upload via URL or file
   • Click on the image to upload via URL or file
   • Click on the CTA to edit text and destination URL

Best Practices for Testimonial Block

1. Use authentic testimonials: Real testimonials from actual customers are always more effective
2. Keep it concise: Edit lengthy testimonials to highlight the most impactful parts
3. Include specific results: Testimonials that mention specific outcomes or metrics are more convincing
4. Use high-quality images: Professional headshots add credibility
5. Match the right testimonial to your audience: Feature testimonials from customers similar to your target audience
6. Include full attribution: Name, title, and company add credibility
7. Consider placement: Position testimonials after explaining your value proposition or features to reinforce your message

Common Questions

Q: How long should a testimonial be? A: Effective testimonials are typically 2-4 sentences. Focus on quality over quantity, highlighting specific benefits or results.

Q: Should I use the quote style toggle? A: The quote style adds visual emphasis to the testimonial nature of the content. It works well when you want to make the testimonial a focal point of your page.

Q: Is it necessary to include a customer image? A: While not required, customer images significantly increase the perceived authenticity of testimonials. If you don't have customer images, the "No Image" layout option works well with just company logos.

Need Help?

If you have questions or need help, the Mutiny Support team is here for you!  You can submit a support ticket at the bottom of this page or reach us at support@mutinyhq.com.