Mutiny integrates with both Clearbit and 6sense IP providers. Integrating with an IP provider allows you to create segments based on IP data, build personalized on-page experiences, and dynamically insert 6sense data into your experiences. This article will provide an overview of Mutiny utilizes IP data.

Segment attributes

When you connect an IP provider, you'll be able to build segments based on IP data. Here's an example of what that looks like for Clearbit.

You can also dynamically include this data into your experiences. For more information on adding dynamic data into your experiences, click here.

Account identification

If you are integrated with both and IP provider and Salesforce, Mutiny will connect the domain passed by your IP provider and match it to the associated record in your Salesforce Accounts object. This allows you to use any fields in your Salesforce Accounts object in your Mutiny audiences and experiences. If you're integrated with both Clearbit and 6sense, Clearbit will take priority when creating a match.

Analytics

For any of your Mutiny experiences using IP data, you can see which companies have viewed and converted on a personalized version of your website. To access this data, click on the “Companies” tab on any experience detail page.

Next Steps

Now that you understand how Mutiny will use your IP provider data, set up your Clearbit or 6sense integrations.