Configuring your Campaigns Settings

Campaigns is available to customers with the ABM Package. If you are not on this plan and would like to learn more, please reach out to your Mutiny Rep for assistance. If you are unsure who your rep is, our support team can help you out by submitted a ticket at the bottom of the page!

Overview

The Campaign Settings page in Mutiny is your central hub for configuring all aspects of your campaigns before they go live. From setting up custom domains to managing tracking scripts and personalization settings, this page ensures that every detail is optimized for success.

This guide covers:

Custom domain setup
Branding and visual configuration
Analytics and tracking script implementation
Cookie consent and privacy settings

By configuring these settings correctly, you'll ensure your campaigns are published with the right branding, tracking, and personalization features to drive engagement and pipeline growth.

How to Configure Your Campaign Settings

1. Custom Domain Setup

All Mutiny campaigns run on a subdomain of your choice, ensuring a seamless brand experience.

How to set it up:

Access the Custom Domain section.
Follow the DNS setup guide to configure your subdomain.
Choose a subdomain that aligns with your branding (e.g., abm.yourcompany.com).

2. Visual and Branding Settings

Favicon Image

Favicons are images displayed on tabs at the top of a web browser

Default Theme

Set your primary brand theme so all new campaigns automatically inherit your branding (colors, fonts, styles).
You can create multiple themes for different campaigns or regions.

Page Title and Description

Page Title: Sets the text displayed on the browser tab.
Page Description: Appears in search engine previews and browser tooltips.

Tip: Keep your description clear and concise to improve user experience.

3. Additional Content: Code Snippets and Scripts

Head HTML

Place any code that should load before the page renders, including:

Google Tag Manager
Analytics tools (e.g., Google Analytics)
Consent management scripts

Body HTML

Use this section for scripts that load after the page has rendered, such as:

Chat widgets (e.g., Drift, Intercom)
Heatmaps (e.g., Hotjar, Crazy Egg)
Pop-up tools

Pro Tip: Only load essential scripts in the Head section to ensure fast page load times.

4. Cookie Consent and Privacy Settings

Cookie Opt-In Configuration

Enabled: Visitors must opt-in for tracking cookies, ensuring compliance with GDPR and other privacy regulations.
Disabled: Visitors will appear anonymous in analytics until consent is granted.

Important:

Mutiny pre-renders personalized pages on unique URLs, making personalization GDPR-compliant without relying on real-time cookie acceptance.

Recommendation: Enable cookie opt-in if you're targeting audiences in regions with strict privacy laws (e.g., EU).

Best Practices for Configuring Campaign Settings

Set Up Your Custom Domain Early
- Ensure your DNS settings are configured correctly to avoid delays when launching campaigns.
Use a Consistent Default Theme
- Apply your brand guidelines to every campaign for consistency.
Implement Key Tracking Scripts
- Prioritize analytics tools and consent managers in the Head HTML for accurate tracking.
Enable Cookie Opt-In for Compliance
- Stay ahead of privacy regulations by enabling consent prompts where needed.
Test Before Launch
- Preview pages to ensure all settings (tracking, branding, privacy) are applied correctly.

Need Help?

If you have questions or need help, the Mutiny Support team is here for you! You can submit a support ticket at the bottom of this page or reach us at support@mutinyhq.com.