Asset Analytics

Time to see your Mutiny assets in action. Let's explore the ways you can measure your success.

Asset Dashboard at a Glance

The Assets page gives you a bird's-eye view of the views across all your published assets.

Dive Deep into Performance

Click any asset card, and then switch to the analytics view to uncover insights to share with your sales team:

• Visitor engagement metrics (views, clicks, and engaged time on page)
• Channel performance showing where your VIPs are coming from

Want to see exactly how your visitors are interacting with your content? Check out the session replays to get a front-row seat to your visitors' experience.

You can dig further into the analytics for each visit by clicking on the name to see a detailed view

For more analytics, you can install your own analytics scripts (Google Analytics, Adobe Analytics, etc) on your assets. Learn more about this here:

• Analytics Articles

Track Your Traffic Sources

Understanding where your visitors come from helps optimize your distribution strategy:

• Built-in channel attribution through UTM parameters

Note: We follow a categorization to Google's default channel groupings to determine the source of traffic. These are primarily defined by UTM_Medium and UTM_Source. If you'd like to track asset views by channel, we recommend adding UTM parameters to each of your page URLs. Most email and ad platforms do this automatically, but you can add them manually for other channels too.

You're Ready to Rocket Asset Creation!

You've got all the tools you need to create, launch, and measure personalized assets. From setting up your digital foundation to tracking engagement metrics, you're ready to launch dazzling and engaging assets!

Need Help?

If you have questions or need help, the Mutiny Support team is here for you!  You can submit a support ticket at the bottom of this page or reach us at support@mutinyhq.com.