Data discrepancy between Mutiny and other platforms

When looking at your results from Mutiny and other analytic platforms, it's recommended to focus on the trends between the two systems, not comparing X visits from Mutiny to Y visits on the other platform.

If you see unexpected results when analyzing the trends of the tools, several factors could be causing inconsistencies.

Cross-domain tracking

Cross-domain tracking consolidates data across multiple monitored domains. When a visitor navigates from firstdomain.com to seconddomain.com by clicking on a link, cross-domain tracking ensures that this interaction is recorded within the same session. Without Cross-domain tracking, these visits would be considered separate events. Mutiny does not support Cross-domain tracking, so if it is set up on your other platform, it can lead to a discrepancy with Mutiny.

"Do not track" from Google Chrome

Our platform respects the "Do not track" setting from Google Chrome. This automatically tells our website not to track the visitors when they are on the page and can lead to skewed data if they are being tracked by other platforms not respecting this setting.

Whitelisted IP

If your IP has been logged into Mutiny or seen a preview link, Mutiny will whitelist your IP from showing up as conversions or impressions in your analytics. This may not be the case for other tracking tools. When internal users visit production Mutiny Asset links, those visits won't be counted in Mutiny, but they may be counted in external tracking tools. 

Comparing different kinds of data

When contrasting the outcomes between Mutiny and your other analytics platforms, disparities may arise because of the comparison of mismatched data (like comparing apples to oranges).

For instance, if you were to examine Mutiny Asset visitors with page views on Google Analytics, a significant inconsistency would probably emerge as Mutiny is tracking unique visitors here, and Google Analytics is tracking each view. Each platform employs its own methods of analytics reporting, requiring a clear understanding of how the data is tracked to effectively compare data sources.

Need Help?

If you have questions or need help, the Mutiny Support team is here for you!  You can submit a support ticket at the bottom of this page or reach us at support@mutinyhq.com.