Asset Analytics

Mutiny gives you a full picture of how visitors are engaging with your assets. From the analytics page, you can review top-level metrics, dig into individual visits, and even ask the agent to generate custom reports across your assets.

Accessing Asset Analytics

To view a breakdown of asset analytics, click either of the analytic icons on the asset card or click on the card itself, and then switch to the analytics view from the asset editor:

The Analytics Page

Top-level metrics

At the top of the analytics page, you'll see a bar graph showing visits over time along with a source breakdown so you can see where your visits are coming from. You'll also see total clicks and total engaged time. These give you a quick read on overall performance before you dig into individual visits.

The visits table

Below the top-level metrics, the visits table lets you break down your traffic. You can switch between three views: identified, engaged, or all.

Identified shows visits from contacts who have been identified, so you can see exactly which known contacts have viewed your asset. Engaged shows visits with clicks, meaning visitors who actually interacted with the asset. All shows a roll up of every visit, whether identified or anonymous, engaged or not.

Visit details

Each row in the visits table includes:

• The date of the visit

• The visitor's source, if they were identified

• Their number of clicks

• How long they were engaged

• Their location

• A session replay, if your plan allows it, so you can watch exactly how the visitor engaged with your asset

Session Replays

You can watch a session replay directly from the visits table to get a front-row seat to how a specific visitor interacted with your content.

Filtering Analytics

If you want to view visits from a specific account, you can click the Visitor Filter option in the top right of the visits table. From here, you can enter the domain of the account to only view the visits from that domain

Generating analytics reports with the agent

Alongside the analytics page, you can ask the agent in a thread to generate analytics reports for your assets. The agent has full access to all analytics across the assets you have access to, so whatever you want to learn, you can just prompt it.

For example, if you want to see your top engaged accounts across a set of assets, ask the agent, and it will generate the report for you. You can then add that report to an asset to share internally.

Here are some example prompts you can use to get started on analytics reports with the agent:

Track Your Traffic Sources

Understanding where your visitors come from helps you optimize your distribution strategy. Channel attribution is handled through UTM parameters, following HubSpot's definitions of default channel groupings.

You can read more about how this works here:

• HubSpot definition of traffic sources

Custom Analytics Scripts

You can install your own analytics scripts, such as Google Analytics or Adobe Analytics, directly on your assets for additional reporting. We have a few articles on how to add scripts to your assets:

• 📄 Add Script Tags to Your Mutiny Assets

• 📄 Add Script Tags on a Per-Asset Level