Asset Analytics
Last updated: March 19, 2026
After your assets are created and published, let's take a look at how to check the analytics of your assets.
Asset Dashboard at a Glance
The Assets page gives you a bird's-eye view of the views across all your published assets. At the top, we see the total views, number of live pages, and pages with activity. In each asset card, you can see the views and clicks.
Dive Deep into Asset Analytics
To view a breakdown of asset analytics, click either of the analytic icons on the asset card or click on the card itself, and then switch to the analytics view:
Visits Table
Each row in the table represents a single view and includes a timestamp, visitor identity (when it can be determined), location, clicks, and engaged time. Visitor identity is resolved through connected tools like Outreach and SalesLoft.
Session Replays
You can watch a session replay directly from the visits table to get a front-row seat to how a specific visitor interacted with your content.
Ignoring Visitors
The three-dot menu on any row lets you ignore a visitor by IP address. Future visits from that IP are filtered out of the table — useful for excluding internal traffic or visits you know aren't relevant.
Track Your Traffic Sources
Understanding where your visitors come from helps you optimize your distribution strategy. Channel attribution is handled through UTM parameters, following Google's default channel groupings based on utm_medium and utm_source. Most email and ad platforms append UTM parameters automatically, but you can also add them manually for other channels.
Custom Analytics Scripts
You can install your own analytics scripts, such as Google Analytics or Adobe Analytics, directly on your assets for additional reporting. We have a few articles on how to add scripts to your assets:
Need Help?
If you have questions or need help, the Mutiny Support team is here for you! You can submit a support ticket using the Submit a ticket button at the top of this page, or reach us at support@mutinyhq.com.