This is an enterprise-only feature. Interested in upgrading to an enterprise plan? Email the team at mutinylovesyou@mutinyhq.com to get plan upgrade information.

The Data Tab is a powerful feature within the asset editor that provides direct access to all your asset's data and personalization options. This option will only appear when a list is connected to the asset.

Think of it as a streamlined version of Account Studio that's accessible while you're actively designing your asset. With the Data Tab, you can:

The Data Tab is designed to keep you in your creative zone while providing all the personalization data you need at your fingertips, making your asset creation process faster and more efficient than ever before.

Access the data tab

To access your account information, click the Data Tab icon at the top of the Creative Agent editor. Once in the data tab, you'll see all accounts from your selected asset list along with their key information at a glance. 

Screenshot 2026-03-05 at 3.10.23 PM.png

Browse through existing account details and AI research, all conveniently organized by account for easy reference. This comprehensive view provides the perfect foundation for building your personalization strategy, allowing you to quickly identify and leverage relevant insights for each target account.

Create new AI research

One of the most powerful features of the Data Tab is the ability to generate fresh AI research directly in the editor. To do this, click Add AI Research in the top right:

Screenshot 2026-02-04 at 3.46.35 PM.png

This will enable you to create a new column of AI Research while staying in your creative workflow. This research will then be available for you to use when making edits to your pages. 

Edit and refresh existing research

You can also edit and refresh the AI Research from the data tab. To do this, click the ellipse menu where you will have the option to re-run research or adjust the name and prompt of the research:

Screenshot 2026-02-04 at 3.51.54 PM.png

Need Help?

If you have questions or need help, the Mutiny Support team is here for you!  You can submit a support ticket using the Submit a ticket button at the top of this page, or reach us at support@mutinyhq.com.