Tips for using Mutiny across many teams

There are so many use cases for Mutiny across teams in your marketing department. Demand generation, ABM, content, performance marketing, product marketing, and customer marketing teams all use Mutiny to reach their conversion and lead goals. This doc will walk you through best practices for using Mutiny across many teams and people at your company.

Owners

We recommend having one to two owners per team/use case in Mutiny. While you might have several users in the product day to day, the most successful teams have a point person for each use case that can answer questions about prioritization, processes, strategy, etc.

Some teams choose to have both a main owner AND user per use case. This differs based on your team structure and roles/responsibilities. For example, an ABM team may have one owner for the technology/relationship, but many users that each log into Mutiny, build and launch assets.

For A/B testing, you might choose to have just one user in Mutiny (or a handful — one for each section of the site, audience type (e.g. verticals, customers, etc.)

Idea generation

Every customer approaches idea generation differently. It’s important to design a system that will enable the team to operate as quickly and efficiently as possible (optimizing for their launch velocity). Some ideas on how to organize and solicit ideas from your team:

• Use a project management software like ClickUp, monday.com, Asana, etc. Have your team submit a form whenever they want to launch a new experience (with fields like Team, Page, Audience, Experience Type, Hypothesis, Goal/Conversion). The experience will automatically be categorized, approved it necessary, and assigned to an owner to build in Mutiny.
• Create a shared Roadmap across teams so everyone has visibility into what’s currently live, in the works, or inactive. This will give the team a cross-functional view of what’s being tested, what’s working, what hasn’t worked, etc.
• Leverage Mutiny in-app playbooks, recommendations, and your Growth Strategist to brainstorm ideas of new experiences to launch to hit your goals.

Launching Assets

Naming conventions

When you have multiple users in Mutiny, it’s important to have clear naming conventions so your segments and experiences are easy to find. Here are a few naming conventions that other Mutiny customers have used:

Naming convention examples for Assets:

• [Program/team] - [Audience/List] - [Page content]
  • Example:
    • Webinar - Marketing accounts - Webinar info page

Naming convention examples for List Name:

• [Attribute Type]: [Attribute Description]
  • Examples:
    • Industry: Financial Services
    • Company Size: Enterprise
    • Use Case: Data Science
    • asset: Data Cloud Search Terms

• [Team] - [Attribute Type] - [Attribute Description]
  • Examples:
    • Demand Generation - Industry - Financial Services
    • Performance Marketing - asset - Data Cloud Search Terms
    • Customer Marketing - Use Case - Data Science

Using a consistent naming convention will enable your entire team to log into Mutiny and easily use the search function to find what they are looking for. Example: If you include “Team name” in your segments and experiences, you’ll be able to easily search “Demand Gen” and all of your experiences will show up for you.

Need Help?

If you have questions or need help, the Mutiny Support team is here for you!  You can submit a support ticket at the bottom of this page or reach us at support@mutinyhq.com.