Publishing your Asset
Last updated: April 5, 2026
Once your asset is ready, this lesson walks through setting up your URL, publishing, and understanding the difference between preview and production links.
Distribution lesson coming soon!
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Head over to Section 3 to learn more about advanced design and mastering the creative agent: Mutiny Training Camp: Section 3
Setting Up Your URL
Click the Publish button in the top right of the editor to set up your asset's URL. You'll see an option to set the URL slug, the part that comes after your domain. For example, if your subdomain is discover.yourcompany.com, you might set the slug to q1-fintech, giving you discover.yourcompany.com/q1-fintech.
If you are on an Enterprise plan with account pages attached, you will set a slug prefix that applies across all pages and then customize the individual slug for each account. You can auto-generate account slugs from a column in your list, like company name, so you end up with URLs like discover.yourcompany.com/q1-outreach/salesforce. You can also manually edit any individual slug before publishing.
Asset-Specific Script Tags and Metadata
To set a page title, description, or asset-specific script tags before publishing, click Publish and then Advanced Settings. Adjust page title, description, and SEO settings under the Page Sharing Settings tab, or add script tags under the Custom HTML tab. Settings added here apply only to this asset and will override any account-wide settings configured in your page settings.
Password Protection
To restrict access to your asset, click Publish, select Password Protection, toggle it on, set a password, and save. Visitors will see a branded prompt asking for the password before the content loads. This is a lightweight access control option, not a substitute for secure data handling.
Publishing
Once your settings are in place and your URL looks right, click the Publish button from the publish menu to make the asset live. If you need to make changes after publishing, go back into the editor, make your edits, and republish. Changes only take effect after you republish.
Preview vs. Production Links
After publishing, you will have two types of links available for each asset.
Production links are what you share with target accounts. Visits to production links show up in your analytics.
Preview links are for internal use. Share these with your team for review and QA before a campaign goes out. Visits on preview links do not affect your analytics, so internal traffic will not pollute your data.
If you have previously viewed a preview URL or accessed the Mutiny instance, your IP will be whitelisted, meaning accidental visits to a production URL will not populate in your analytics. That said, it is still best practice to use preview links when reviewing your assets internally.