Campaigns Theme Settings: CTA

The CTA tab allows you to fully customize the visual style of your call-to-action buttons—Primary, Secondary, and Tertiary—so they align with your brand and feel visually engaging across your campaign experiences. Each section includes controls for text color, hover color, background color, corner radius, padding, and letter spacing.

Here’s a breakdown of some of the values you’ll see:

Letter Spacing

Controls the space between each character in your button text. Increasing letter spacing can improve legibility or give a more modern, airy look.

Examples:

A value of 0 keeps letters tightly spaced (default for most fonts)

A value of 1px or adds a subtle spread

A value of 2px or adds a much larger spread

Corner Radius

Defines how rounded the button corners are.

Examples:

0px = sharp, square edges

12px = soft, slightly rounded corners

50px or more = pill-shaped button

Padding

The space inside the button between the text and the edge of the button. The first column provides the left and right padding spacing respectively. The second column is in charge of the top and bottom padding. You can increase padding for bolder CTAs, or decrease it for more subtle, inline-style buttons.

Examples:

Left and Right: 20px | Top and Bottom: 12px

Left and Right: 40px | Top and Bottom: 24px

Left and Right: 10px | Top and Bottom: 6px