Campaigns Resources Block

Campaigns is available to customers with the ABM Package. If you are not on this plan and would like to learn more, please reach out to your Mutiny Rep for assistance.  If you are unsure who your rep is, our support team can help you out by submitting a ticket at the bottom of the page! 

The Resources Block allows you to showcase additional content such as guides, whitepapers, videos, blog posts, or other resources related to your campaign. It's an excellent way to provide value to visitors and encourage deeper engagement with your content.

When to Use the Resources Block

The Resources Block is recommended for:

• Promoting related content that expands on your campaign message
• Providing educational materials to support your value proposition
• Offering multiple conversion paths for different buyer stages
• Increasing time on page and engagement with your brand
• Demonstrating thought leadership and expertise

Elements

The Resources Block includes the following customizable elements:

Preheader

• Default: Uses H4 heading style from your theme
• Purpose: Provides context or categorizes the resources section
• Customization: Click directly on the preheader to edit text if enabled in settings
• Best Practice: Use categories like "Learn More" or "Additional Resources"

Header

• Default: Uses H2 heading style from your theme
• Purpose: Main section heading
• Customization: Click directly on the header to edit text
• Best Practice: Clear, descriptive heading like "Helpful Resources" or "Explore Our Content"

Subheader

• Default: Uses body text style from your theme
• Purpose: Additional context or supporting statement
• Customization: Click directly on the subheader to edit text if enabled in settings
• Best Practice: Briefly explain the value of the resources

Resources (1-8 items)

Each Resource includes:

Image

• Default: An image placeholder will appear until you add your own image
• Purpose: Visual representation of the resource
• Customization: Click on the image to upload via URL or file
• Image Size Requirements: Must have a Width to Height Ratio of 380px:285px
• Best Practice: Use consistent, high-quality imagery (e.g., report covers, video thumbnails)

Description

• Default: Uses body text style from your theme
• Purpose: Brief description of the resource
• Customization: Click directly on each description to edit text
• Best Practice: Focus on the value or benefit of the resource

Link URL

• Default: No link until you add one
• Purpose: Destination for resource click
• Customization: Enter destination URL when editing the resource
• Best Practice: Direct links to content, landing pages, or download points

Layout & Styling Options

To access the Resources Block settings, click on the block and then click the settings menu (wrench icon).

Text Color

• Options: Dark or Light
• Customization: Select based on your background color
• Best Practice: Ensure high contrast for readability

Background Color

• Default: Uses your brand's light color
• Customization: Select from your brand color palette
• Best Practice: Choose a color that provides good contrast with text and images

Preheader Toggle

• Default: Set to on by default
• Customization: Turn on or off as needed in the settings menu

Subheader Toggle

• Default: Set to on by default
• Customization: Turn on or off as needed in the settings menu

Resource Number

• Range: 1-8 resources
• Default: 3 resources
• Customization: Select the number of resources to display in the settings menu
• Best Practice: Choose a number that provides useful options without overwhelming

How to Edit the Resources Block

1. Access Block Settings: Click on the Resources Block, then click the settings icon (wrench icon) to access block-specific layout and styling options:

   • Select light or dark text
   • Choose the background color
   • Toggle preheader and subheader on/off
   • Set the number of resources (1-8)

2. Edit Text Elements: Click directly on each text element to edit:

   • Edit header, subheader (if enabled), and preheader (if enabled) text
   • Edit individual resource descriptions

3. Edit Resource Elements: For each resource:

   • Click on the image to upload via URL or file
   • Click on the description to edit text
   • Enter the destination URL for the resource

Best Practices for Resources Block

1. Provide variety: Include different content types (guides, videos, case studies) to appeal to different preferences
2. Use descriptive names: Clearly communicate what each resource is and why it's valuable
3. Include high-quality thumbnails: Visually represent each resource with appropriate imagery
4. Keep descriptions concise: Focus on the value or benefit rather than detailed descriptions
5. Prioritize popular content: Place your most popular or valuable resources first
6. Consider the user journey: Match resources to the likely interests and needs of visitors at this point in your campaign
7. Test your links: Ensure all resource links work correctly and direct to the intended destinations Resources" or "Explore Our Content"

Common Questions

Q: How many resources should I include? A: While you can include up to 6, 3-4 resources often provide a good balance between options and simplicity. Focus on your highest-quality, most relevant content.

Q: Should my resources open in a new tab? A: This is not configurable in the standard block, but generally, it's a good practice for external content links to open in a new tab so users don't leave your campaign page.

Q: Can I track which resources get the most clicks? A: While the standard block doesn't include built-in tracking, you can use UTM parameters in your resource URLs to track performance in your analytics platform.

Need Help?

If you have questions or need help, the Mutiny Support team is here for you!  You can submit a support ticket at the bottom of this page or reach us at support@mutinyhq.com.