Campaigns is available to customers with the ABM Package. If you are not on this plan and would like to learn more, please reach out to your Mutiny Rep for assistance. If you are unsure who your rep is, our support team can help you out by submitted a ticket at the bottom of the page!
Time to see your ABM personalization in action. Your campaigns are out there working their charm, and now you get to watch the engagement roll in. Let's explore the ways you can measure your success and become your team's go-to source for ABM insights.
Your Campaign Dashboard at a Glance
The Campaigns homepage gives you a bird's-eye view of your ABM success story. Here's what you'll find:
- Total views and unique visitors showing your reach
- Influenced opportunities connecting your efforts to pipeline
- Active pages highlighting your most engaging content
- Sidepop and other channel performance tracking those perfect-timing interactions
Each campaign card gives you quick activity metrics, making it easy to spot your rising stars.
Dive Deep into Campaign Performance
Click any campaign card to uncover insights to share with your sales team:
- Visitor engagement metrics (views, clicks, and engaged time on page)
- Channel performance showing where your VIPs are coming from
- Opportunity influence demonstrating your ABM impact
Want to see exactly how your target accounts are interacting with your content? Check out the session replays to get a front-row seat to your visitors' experience.
Track Your Traffic Sources
Understanding where your visitors come from helps optimize your distribution strategy:
- Automatic tracking for Campaigns Sidepop views
- Built-in channel attribution through UTM parameters
Note: Adding UTM_Source to your URLs lets you track views from any channel. Most email and ad platforms do this automatically, but you can add them manually for other channels too.
Level Up with Account Intelligence
Our Account Intelligence feature takes your analytics game to the next level by helping you:
- Track individual contact engagement across your corporate website and Mutiny Campaigns
- Plan laser-focused follow-up actions based on content interests
- Partner more effectively with sales using real engagement data
- Measure and showcase your ABM program's impact
Empower Your Sales Team
Help your sales champions strike while the iron is hot with the Mutiny Web Extension:
- Real-time notifications about account activity
- Instant access to engagement insights
- Better-informed sales conversations
You're Ready to Rock Your ABM Campaigns!
You've got all the tools you need to create, launch, and measure personalized campaigns. From setting up your digital foundation to tracking engagement metrics, you're ready to make your target accounts feel like the VIPs they are.
Remember, every insight you gather is fuel for your next campaign. Dive in, experiment with confidence, and watch your ABM efforts soar.
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