Guide to Launching Your First Campaign

Campaigns is available to customers with the ABM Package. If you are not on this plan and would like to learn more, please reach out to your Mutiny Rep for assistance.  If you are unsure who your rep is, our support team can help you out by submitted a ticket at the bottom of the page!

You've crafted a personalized campaign, and now it's time to get it in front of your target accounts. Let's explore how to publish and share your microsites to start driving meaningful interactions.

Customizing Your URLs

When you click publish after building your campaign, you'll be taken to the publish pages menu. Here you can customize how your campaign URLs will appear to your target accounts.

Start by setting a slug prefix for your entire campaign. This prefix will appear in all your campaign URLs, helping you organize and track different initiatives. For example, a prefix like "q1-demo" creates URLs such as "explore.company.com/q1-demo/account-name".

Next, customize the unique slug for each account's page, where “account-name” is in the example above. You can auto-generate them using data from your account list columns (like company name) and can then make any manual adjustments as needed.

Publishing Your Campaign

Once you've customized your URLs, your campaign is ready to publish. After publishing, you'll receive a CSV file containing unique links for each account:

• Preview Links: Use these for internal reviews and QA testing. Activities on preview links won't affect your campaign analytics.
• Production Links: Share these with your target accounts. These links power your campaign analytics and can include UTM parameters for enhanced tracking. When UTM_Source is included, it will automatically appear in your analytics dashboard.

Getting Your Campaign Out There

You have two primary methods to distribute your personalized microsites:

Direct Outreach

Upload your Production Links CSV to your marketing automation platform to incorporate these personalized experiences into your sales and marketing sequences. Need help with the upload? We've got step-by-step guides for popular platforms [here].

Inbound Sidepop

Engage target accounts while they browse your website using the Campaigns Sidepop. This component appears on your main website when it detects known visitors from your target accounts, inviting them to explore their personalized microsite.

Note: To utilize the Campaigns Sidepop, ensure the Mutiny client script is installed on your primary domain.

What's Next?

Your campaign is live and your distribution channels are set up. Now it's time to track your success.

Head over to our Guide to Measuring Your Launched Campaign to learn how to track your success and demonstrate the ROI of your personalization efforts.