Guide to Building Your First Campaign

Campaigns is available to customers with the ABM Package. If you are not on this plan and would like to learn more, please reach out to your Mutiny Rep for assistance.  If you are unsure who your rep is, our support team can help you out by submitted a ticket at the bottom of the page!

Now that you've set up your foundation, let's create those personalized microsites that will resonate with your target accounts. Mutiny makes it easy to scale 1:1 experiences without getting caught in the complexities of page building.

Start with Your Best Content

For your first campaign, you'll want to start with content that's already resonating with your audience. Think about those high-performing feature pages, solution pages, or use case pages on your website – that's your foundation for personalization success.

Simply drop in the URL of your chosen page, and watch our AI go to work. It'll analyze the page and create your template's default layout and copy, giving you the perfect foundation to build upon.

Already launched a few campaigns? For future projects, you can either start fresh with a new URL or build on your success by using one of your existing campaign templates as a starting point.

Select Your Target Accounts

Define which accounts will receive your personalized experience by choosing your List of target accounts. Haven't created your List yet? We've got you covered with a step-by-step guide here.

Just getting started? Choose our quick-start option by selecting a few existing accounts to begin with. You can always expand your audience later.

Note: Currently, Campaigns supports account-level lists only.

Let AI Work Its Magic

Mutiny’s AI transforms your starting point into a template that's primed for personalization. We go beyond basic company name replacements to create truly meaningful personalization.

Our AI acts like your research assistant, analyzing public information to understand what makes each account unique. It identifies company priorities and pain points, helping you craft content that speaks directly to what matters most to your target accounts.

Fine-Tune Your Personalization

The visual editor gives you complete control over your personalization strategy:

• Insert variables from your List data for precise personalization
• Create powerful segment-based personalizations by industry or use case
• Craft bespoke content for accounts that warrant the 1:1 treatment

Want to dive deeper into the art of 1:1 personalization? Check out our detailed guide here.

What's Next?

You've created a personalized campaign that speaks directly to your target accounts. Ready to get your microsites in front of your audience?

Head over to our Guide to Launching Your First Campaign to learn how to deploy your campaign and start driving engagement.