Guide to Preparing for your First Campaigns

Campaigns is available to customers with the ABM Package. If you are not on this plan and would like to learn more, please reach out to your Mutiny Rep for assistance.  If you are unsure who your rep is, our support team can help you out by submitted a ticket at the bottom of the page!

Ready to supercharge your ABM efforts? You're in the right place! This guide will walk you through the essential setup steps to ensure your personalized campaigns hit the ground running. Think of this as building your launchpad – a few simple but crucial steps that will set you up for ABM success!

Secure a Subdomain

First up, let's get you your own piece of digital real estate! Here's the exciting part – our campaign microsites are fully hosted within Mutiny, which means no more waiting on your web team for every little change.

To get started, you'll need to secure a unique subdomain. Don't worry, it's simpler than it sounds! While your web team will help with the technical bits (we've got a detailed configuration guide for them <here>), you get to choose the subdomain name. Some crowd favorites from our customers include:

• abm.domain.com
• explore.domain.com
• go.domain.com

The best part? This is a one-time setup. Once it's done, you're all set to create endless personalized campaigns! No more technical hurdles standing between you and your ABM dreams.

More details on subdomain set up can be found here.

Configure Your Site Settings

On the same settings page, you'll find important customization options for your microsites.

First, upload your favicon – the icon that appears in browser tabs. This helps your target accounts quickly identify your microsites when sharing them with their teams.

Next, set your page title and description. These elements maintain your brand's professional presence across every touchpoint. Include your brand name in the title to reinforce brand recognition. Note that these microsites are not indexed by search engines, so you can focus on creating titles and descriptions that resonate with your target accounts without concern for SEO impact.

The settings page also allows you to add code snippets in the head or body section. This is where you can implement:

• Analytics platform script for web-tracking, such as Google Analytics
• Marketing Automation platform scripts for visitor identification
• Cookie consent management
• Any other tools or scripts that enhance your ABM campaigns

This flexibility lets you maintain compliance requirements while getting the most from your campaign analytics and personalization tools.

Set up Your Primary Theme

Now for the fun part – making your campaigns look and feel like home! Themes are your brand's digital DNA, ensuring every microsite feels authentic to your brand.

Here's the magic: our AI can do the heavy lifting! Simply point us to an existing webpage, and we'll extract your brand colors, fonts, and styles faster than you can say "personalization." Of course, you can fine-tune everything to perfection afterward.

Starting from scratch? No problem! You can build your theme from the ground up. Consider partnering with your design team to nail those brand guidelines.

Pro Tip: If your website uses a firewall, our AI theme generator might get a bit shy about scraping the page. No worries though – you can still build your theme manually with the same great results!

Check out this article on getting started with campaigns themes for more details.

Next Steps

Congratulations! 🎉 You've just built the foundation for your ABM success. With your subdomain secured, settings configured, and theme looking sharp, you're ready to create your first campaign that'll knock your target accounts' socks off!

Head over to our Guide to Building Your First Campaign to start crafting those personalized experiences that'll make your target accounts feel like VIPs. Trust us, you're going to love what comes next!