Campaigns Overview

  • Updated

Campaigns is available to customers with the ABM Package. If you are not on this plan and would like to learn more, please reach out to your Mutiny Rep for assistance.  If you are unsure who your rep is, our support team can help you out by submitted a ticket at the bottom of the page!

What is Campaigns?

Mutiny’s Campaigns product allows marketers to create scalable, personalized microsite pages to break into their enterprise target accounts by leveraging the power of AI β€” and all without reliance on web teams. 

Campaigns Key Features

πŸš€ AI-Powered Page Generation

  • Instantly create on-brand themes
  • Leverage AI to generate a base template for your microsite

🎯 1:1 Personalization 

Customize your hosted landing pages through multiple methods:

  • AI-generated content tailored to account priorities
  • Insert data points at scale
  • Refine per account on a 1:1 basis
  • Conditional personalization by:
    • Industry vertical
    • Use case
    • Funnel stage
    • and more!

🌐 Distribution Tactics

Get your personalized microsites in front of the right eyes:

  • Dynamic website sidepop for known visitors
  • URL generation for BDR & email sequences

πŸ“Š Advanced Campaign Analytics

Track engagement like never before:

  • Granular metrics at campaign, page, and visitor levels
  • Session replays for deep insights
  • Opportunity influence tracking
  • Real-time website visit alerts for sales teams

Ready to get started with Campaigns?

Check out these Guides to help get started:

Guide to Preparing for your first Campaign

Guide to Building your first Campaign

Guide to Launching your first Campaign

Guide to Measuring your first Campaign

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