Getting Analytics Insights from the Mutiny MCP

Your AI tools are already part of how you work. The Mutiny MCP brings your account data into those same tools, so you can ask questions, surface insights, and take action without ever switching context. In this video, we’ll talk about how to generate analytics reports and create assets based on those insights.

Querying your analytics

Once connected, you can ask your AI tool questions about your Mutiny data in plain language. For example:

Which accounts are viewing your assets most this week and how that has changed since last week?

The tool will pull impression data from your account and surface a summary of what it finds.

You can also give the AI additional context to enrich the results. If you've named one-to-one assets after specific accounts, you can ask:

Can you also include accounts that have anonymous visitors, but we know which account it is from the asset name?

It factors in anonymous visitors by cross-referencing the asset name, giving you a more complete picture of engagement even when visitor identity isn't captured directly.

Creating assets from analytic insights

Analytics is just the starting point. Once you've identified the right accounts or behaviors, you can use those insights to trigger asset creation directly from your AI tool. For example:

Create an intro asset for every account whose first visit was this week